If you want to be a popular blogger that has lots of traffic and visibility, there are numerous things that you can do. Some of which involve making sure the site’s design is attractive and has the appropriate content for people to return to the site again and again. While there is a lot that can be done to gain the notoriety that’s needed to operate a blog, one of the more popular today involves embedding videos on the blog. Embedding videos is ideal for many reasons including meeting the guidelines and requirements of Google. Therefore, it is important to know that the following are some of the top reasons for adding YouTube on any blog.

You Achieve A Higher Ranking

We recently consulted on a website for a licensed fire and water restoration company in Trenton, NJ.  We found that their pages that featured embedded Youtube videos not only ranked higher, but also kept site visitors on the page longer.  This is great, as this means that the content is meaningful to visitors and they are more likely to click-through to another page.

Search engines are crazy about photos, videos and audio. These things are what is referred to as rich media. They do a great job of keeping audiences engaged. Of course your YouTube videos must be properly optimized, but if done correctly it can take your blog to an entirely different level.

Though rich media is important, it is not the only factor. By adding YouTube videos to your website, you are essentially increasing the amount of authority your site has. What is authority? Well, websites are taken more seriously when they are associated with other trusted sites. YouTube is the 2nd largest search engine in the world and receives over 2 billion searches per day.

Also, what most people may not realize is that Google owns YouTube. So when it comes to prioritizing which websites will be given priority, those that contain YouTube videos will often be looked upon more favorable than those that do not.

You Get More Traffic

As previously stated, YouTube receives 2 billions of searches each and every day. Though many users will go to YouTube’s website in order to put their search terms in directly, many prefer to skip a step and search for their video through Google instead. In this case, even websites that contain the video will show up in the search engines and this is often a great source of traffic for websites that would not have been discovered otherwise. Instead of being taken to YouTube’s site, users will be directed to yours.

You Lower Your Bounce Rate

Sure, you want a lot of traffic, but what good is it if your traffic does not stick around? ‘Bounce rate’ is a term that describes what percentage of people leave a website after only viewing one page. The higher your bounce rate, the more traffic you’re losing. As technology improves and our options increase, our attention spans continue to diminish. This means that you have only so long to grab your audience’s attention. And one of the most engaging mediums of the internet is videos–particularly YouTube. They give your audience a quick and concise glimpse of your message.

As you can see, you may have an excellent blog, but you could be missing out on a significant amount of traffic if you don’t embed YouTube videos. This type of embed ensures that you gain more authority, keep people engaged and keep the search engines happy. Though it takes a little time and research, embedding YouTube could be just the thing to take your blog to the next level.

Operating a business website today comes with many different challenges. Therefore, it is essential for business owners to do their research well in advance. From learning what search engine optimization is all about to deploying a site that is user friendly, there are many different things that must be done to ensure the site is successful.  Even though the site owner will need to make sure that they have a well laid out plan, it is important that they know that they must follow through with making improvements and enhancements on the site when needed.

In fact, taking care of a site and its needs properly is essential to getting to the top of the major search engines like Google, Yahoo, and Bing and staying there. Also, with an effective plan, the business owner can sell their services and products to consumers all over the globe in a specific target area.

Now, once consumers visit the site, there is another important factor that should be considered in the success of a website and that is to keep visitors on the site engaged so that they will remain longer,  and will come back over and over again. So, how does a website owner increase their visitor rate and how do they keep them on the site shopping. One of the best ways to do it lies in the type of content that’s posted. The content posted can make a major difference in only a having a few customers and large target loyal audience. To that end, this is why it is so important for site owners to strive to obtain good quality engaging content every time they communicate with their visitor.

With this being said, what does great content do?

Captures the Audiences Attention

One of the best ways to capture an audiences attention on the web today is to post great content. Typically, great content is eye catching so readers want to know what an article or a post is saying. Normally, the post will capture an audiences attention quickly by providing an interesting title that says its something that the audience must know if they want to make more money, eliminate the pain in their body, find a job and the like.

Teaches Them Something

Site owners should also strive to create and post the best content in their industry since most people are looking for content that will teach them something. From teaching an individual how to repair a problem with their washing machines to explaining to an individual how to save money when they buy a new car, people are always looking for great content that can save them both time and money.

Makes the Consumer Want to Support the Site

When a site owner provides good content on a regular basis, most people like to make sure that the content that they have access to keeps coming. Therefore, if the info provided does not appear anywhere else, some people may decide to support the site financially by buying product and services or contributing to the site via voluntary donations.

Many businesses use WordPress to help promote their work, if you have created a WordPress site you might like to look into some of these top SEO plug ins.These plugins will help your site function to the best of it’s ability by improving usability and increasing the number of visitors to your site. Here are five great plug ins, many of which can be downloaded for free.

1. SEO Friendly Images

Friendly images will help to increase the traffic to your webpage by automatically adding alt and title attributes to your images. The alt attributes will describe your image allowing a user to search for it. Whiles the title attribute helps visitors as the text will automatically appear in the tooltip when the mouse is rolled over the image. This plug In will add these for you according to your own options.

2. All-In-One SEO

All In One SEO will optimize your webpage so that it can be easily found in search engines such as google. It does this by fine tuning your pages navigational links and automatically generating META tags. It also automatically optimises your titles so that they can easily be found in all search engines. However you are also able to override these features and set any titles, META descriptions and META keywords yourself.

3. WordPress SEO by Yoast

This is one of the best plugins available and is constantly in all the lists of top plugins. WordPress SEO allows users to use open graph Meta data to optimize your pages. This will help your page be displayed properly when shared by others via social media sites such as facebook. You will be able to generate more traffic from social media by using WordPress SEO as it allows users to share your photos.

4. W3 Total Cache

There’s nothing worse then waiting for images to load on a website.This plug In will make your photos load a lot quicker; increasing user satisfaction and encouraging repeat visits to your site. This is the only plug in which will both increase the speed of your page and improve user experience, therefore it is a very useful tool if you want to keep customers happy. W3 Total cache works by increasing server performance, reducing the download times of images and video. It also provides transparent content delivery network (CDN) integration.

5. Gravity Forms

Gravity forms is a must have plug in for any on line business. Although you have to pay for this plug in it is well worth the money. By using Gravity Forms you can allow users to easily contact you.  This plug in works using shortcodes based and includes built-in searching. Users who are logged in will be able to search your site and edit their directory listings. Gravity Forms is very easy to use and set up and also comes with additional add on that you may choose to use at a later date. These include Gravity sales force or the Exact target add on.

In the past, keeping the same feel and look for your website or blog in various desktop computer browsers was a primary challenge that web designers faced. With the continuous reform of the internet, devices such as smartphones and tablets have evolved therefore changing the previous web design approach to a responsive web design that is reliable, valuable and allows users to share content in turn offering them a good user experience.

Responsive web design is a development technique that allows your website to react and adapt to the size of the screen you are viewing it on by resizing the images to provide an optimal and flexible user experience. For instance, a person opening your site through a small smartphone will be shown the same site as one who is using a laptop or computer. This design eliminates the issues associated with fixed width template sites where you have to zoom in and out for you to find the content you are looking for. Also, responsive web design takes into account user interaction by acknowledging and integrating features like touch screens which aid in easy navigation.

Today, some blogs and websites owners are migrating from the fixed width template design to a responsive design for their sites, as a quick survival skill to the evolving market place. If you are among the few who have not adopted to this design yet, the outlined benefits of using a responsive design below will act as a good eye opener for you in making this smart yet challenging decision.

1. Multi-Device User Support

Responsive web design makes it easy for customers to look for information on your blog by ensuring that there is consistency in information across multiple devices that have different design layout and experiences suited to each screen size.

2. Improved SEO Rankings

Google is widely advocating for the use of responsive web design in your blog as an important factor in search engine optimization strategies because it produces better search results compared to managing SEO for separate desktop and mobile.

3. Cost Effective

Since responsive design uses a unified approach, it saves time and money while maintaining, supporting and upgrading your blog. A responsive site may take a little longer when designing than a fixed width template website but you are guaranteed to see it last longer.

4. Improved Conversion Rates

A blog that is optimized and has a consistent look and feel provides you with better experience regardless of the platform it is viewed on.

5. User Experience

Use of responsive web designs provides you with an optimal user experience irrespective of whether you use devices such as a smartphone, tablet or desktop computer to look for the content in the blog.
A Responsive web design is not viewed as a trend’ anymore but as a must’ for all blogs and websites. This design helps you to expand the reach of your services to your customers by offering them an amazingly optimized experience regardless of the device they choose to use. If your blog has not made the shift yet, the benefits mentioned above are enough to convince you into doing it right away.

When an individual sets up a blog, there are many things that they should consider before they release it on the Internet. The type of blog that the blogger sets up can make a major difference in how much activity that they will get when its up. If the blog is set up correctly, it will make it easy to post information on the blog for their audiences to see. Further, the theme that they blogger chooses can also make it difficult to maintain or relatively easy. So, it is essential for those who are in the position of selecting the best design for a blog to do their homework in advance. Fortunately, there are some great resources online that can assist everyone with making the best choice. Some of which are more commonly known and popular than others.

When the topic is writing, bloggers need a simple solution for multiple purposes and reasons. Since a writer needs a blog that will allow them to stand out in their industry, they need a tool that will allow them to write freely and with ease on a blog that is both intuitive and powerful enough for the blogger to make a variety of changes as needed. Even though the blogger needs a powerful tool that represents them, it is important that its design reflect that of a minimalist.

So, for people who may be interested in the best tools and resources available in the industry, they should consider the use of WordPress themes as the best options for their implementations. To accomplish these and other objectives, here’s 4 WordPress Themes for Simple Blogs.

1. Divi

Divi Theme

Divi can be described as a creatively bold and clean streamlined responsive WordPress website theme. It is a uniquely flexible, while also offering an all-encompassing one-stop shop solution. Bloggers can benefit greatly from its speed and efficient design that’s easy to maintain.

2. Soledad

Soledad Theme

When a blogger is looking for a best seller, they may want to consider Soledad as their top choice. With hundreds of sales in under a week, its a youthful and visually appealing solution for those who want an option that is aesthetically polished. It has also been crafted to be an all-encompassing site that is effortlessly for maintaining. One of its best features is it provides over 100 custom built sliders that bloggers can make their selections from.

3. Foodica

Foodica Theme

Foodica can be described as intuitive, easy to use and a responsive multi purpose theme. Built to be deployed for a wide diversity of websites and projects, its perfect for food related sites. Bloggers can use this WordPress theme for a wide range of food purposes including those that may be food critics, restaurants, caterers, and reviewers. With this layout, bloggers can begin their site implementations immediately.

4. Webly

Webly Theme

Webly is often described by its users as being a deliberate and purposeful wordpress theme. This is because this blog has been designed exclusively for bloggers that want to express a professional and personal. So, the designer has included various standards including Video, Galleries and Audio along with some transition effects.

Traffic, that is the most important thing for any blogger wherever you are, whatever you blog about and whoever your audience is. The exponential growth of social media has even made it more possible for new and old bloggers alike to get their site recognized and quickly circulated.

As a blogger you know that the competition is high therefore, it is necessary for you to find a way to make your blog more interesting than other blogs; and how do you achieve this – WordPress social plugins. There are so many social WordPress plugins with a wide array of functionalities that you may become totally confused on opting for the best.

When starting a blog, whether it is your 1st or 31st, it is important to make sure it is set up correctly. This involves covering SEO from the get go. In this article you’re going to learn about the 3 of the best social media plugins for WordPress that you can start using now to help increase your SEO presence and drive the needed traffic to your site.

1. Floating Social Media Sharing Plugin

Social Sharing Icons

This is a social plugin that allows you to place buttons for people on your post as well as help you choose any type of social media website that you want to target. There are also customization capabilities where you have the freedom to customize the plugin according to your website theme. You can also add social media sharing buttons on both your mobile site and desk top. It was last updated in February 2016. You now have a pool of display options to choose from including a series of widgets, a series of icons or buttons and a single icon. Whatsapp sharing button on mobile is now available.

2. Jetpack Sharing

Jetpack Plugin

Jetpack Sharing is by far one of the top WordPress social plugins available now. On every single post of yours the plugin adds a button on a wide variety of social bookmarking websites, allowing people to easily vote for you and submit your post to various other social media. Jetpack Sharing gives you the chance to select any buttons of your choice and activate them.

3. Facebook subscribe button and Twitter follow button

Twitter Iconfacebook logo

These two are definitely worth mentioning on the list of 3 of the best social media plugins for WordPress as they have become a fundamental for any blog. It is relevant to mention it here again, just to emphasize its general importance. Facebook and Twitter are indispensable since they have the highest number of social media users in the world. The plugins can easily be implemented by copying and pasting code snippet into the text widget on your site or blog.

With the introduction of social media and the constantly updating search algorithms there is a huge emphasis on activity to your blog through social media. Search engines love social media and are now taking them as a preference over many traditional SEO practices. So, why wouldn’t you take advantage of the largest social media networks in the world?

You can get these 3 of the best social media plugins for WordPress or if you are in the market for custom or premium themes, you can have them included in the design.

WordPress has served as the preferred platform for managing their website content. Its easy to use and simple approach has made it the choice of small businesses and startups. WordPress also gives advanced options and ability to customize various design and functionalities of the website. Here are some of the advantages users could get while using WordPress:

  1. An intuitive and user-friendly interface ensures that everybody loves.
  2. Its browser-powered system allows a user to login and manage the content and design of the site.
  3. A self-contained system, there is no need for HTML editing software or other FTP software requirement.
  4. Search engines rank WordPress sites much higher than other does.
  5. As an owner, you can completely customize your website.

However, choosing the right WordPress theme for your business is always a challenge. Here are 5 WordPress themes for small businesses that you would love.

Which theme is right for you?

WordPress offers a wide array of themes that can be used by small businesses successfully. It gives the starting entrepreneurs enough power to be in charge of their website. We are going to talk about 5 WordPress themes for small businesses That you can apply for your startup or small business venture.

1. Venture

Venture Theme

Venture is a combination of simplicity and professionalism perfect for a small business. It works on the ZOOM Framework and offers responsive layout with inbuilt portfolio. It can also be used for ecommerce purposes due to its Woocommerce integration. It offers a straightforward layout with effective management of content.

2. Simplify

Simplify Theme

The free Simplify theme is customized for small businesses offering over 100 custom theme selections and features. You can create 3D slides, customize menus and background, and personalize headers. It also gives business related functionalities like option to include customer comments and built in Woocommerce plugin.

3. Pixova Pro

Pixova Theme

Any entrepreneur can take advantage of this multipurpose theme for small businesses. It has a one page layout and provides a full scale video header, easy loading and animations. It has a responsive design with numerous Google fonts and colors. It has a SEO friendly coding and inbuilt SEO settings.

4. Revera

Rivera Theme

It is a useful template for artists, freelancers, web designers and startup businesses to present their portfolio. It is powered by the same Bootstrap 3 mobile friendly framework that supports Twitter. It features special portfolio page templates, slider on homepage, featured images and areas for easy widget use. There are settings to edit ad banners and create custom menus and homepage template.

5. Revoke 2

Revoke Theme

Any small business will find Revoke 2 to be an elegant and simple theme. The content is well organized and offers a handy portfolio section with full scale slider. You can build an online shop using this WordPress theme for small businesses and access Flickr and Twitter feeds.

WordPress is widely used as a content management system, and almost 23 percent of the top 10 million websites. Based on PHP and MySQL, it is today the biggest Content Management System (CMS), used by about 60 million websites. Use of plugin architectures and template system make it easy for website owners to manage a WordPress site; upgrades, edits, and modifications can be done with ease. The right theme can help you do more with your website, a lot more!

How do you choose the best WordPress hosting? Be it for businesses or individuals, launching a website is a great way to widen the customer reach and connect with a global audience. Although Google and Blogger are easy options but devoted, web-hosting companies will undoubtedly give a signature of your trademark.  And WordPress comes as the absolute leader when choosing your web-hosting platform.

No, businesses no longer look at building websites solely with the help of programmers. Rather, they look at web hosting providers with website builders and only look at customizable solutions only for a part of the project.

So what are the must have features of web hosting and how does WordPress score? How to choose the best WordPress hosting? Here is a look at some of the things to look out for.

1. Website Builder

WordPress has an integrated website builder by the host. Templates contribute majorly in the web design industry, and the premium templates of WordPress can be a great option to include in high-end conversations.

2. Special features and add-ons

.in, .org, .net are some of the sub-domains that are warmly welcomed when associated with the primary .com domain. This gives an added sense of security for the fact that no other domain name can come up with the same extension and the same name.  You can choose all types of domain names with your WordPress site.

3. Updated control panel

There’s no point wasting time on web interface if the web host has integrated control panel features. In fact, with a user-friendly control panel setup, the search engine optimization tools and logs can also be located on your eCommerce site.

4. Look for site statistics

What’s the bounce rate and the views per page? On-demand statistical tools should be available in your web host by which you can easily scale the current status and performance of the site. While some of the web host offers up stats, other require the extra pay before you can gain the access to these information.  Disk space, SQL databases, sub domain quantity are some of the vital information you must be aware of. WordPress offers you all this, for free.

5. Shopping carts

Capable eCommerce tools are a must for the web host, especially when the site is for selling products online. Be it a single integrated shopping cart application or the third-party shopping cart programs, you can choose whichever service depending on the need. While Joomla and Magento are good options for eCommerce sites, the ease of working with WordPress makes many prefer WordPress here as well.

6. Free Advertising Credits

This is almost an inevitable aspect and especially after the avalanche advent of social media, the advertising credits are indeed a great perk to enjoy. These actually help you get the word out about your business, that too without any added advertising budget. You would probably receive a free advertising credit at first.

7. Security

This is one feature that is invariably important for small, medium or large business medium. Secured transactions, verified pathways and security certificates will shield the site from illegal behavior. This eventually helps to earn the sense of confidence for your customers while they purchase online. The latest WordPress update helps keep your site secure. Of course, you can buy in extra security from your web host provider too.