If you want to be a popular blogger that has lots of traffic and visibility, there are numerous things that you can do. Some of which involve making sure the site’s design is attractive and has the appropriate content for people to return to the site again and again. While there is a lot that can be done to gain the notoriety that’s needed to operate a blog, one of the more popular today involves embedding videos on the blog. Embedding videos is ideal for many reasons including meeting the guidelines and requirements of Google. Therefore, it is important to know that the following are some of the top reasons for adding YouTube on any blog.
You Achieve A Higher Ranking
We recently consulted on a website for a licensed fire and water restoration company in Trenton, NJ. We found that their pages that featured embedded Youtube videos not only ranked higher, but also kept site visitors on the page longer. This is great, as this means that the content is meaningful to visitors and they are more likely to click-through to another page.
Search engines are crazy about photos, videos and audio. These things are what is referred to as rich media. They do a great job of keeping audiences engaged. Of course your YouTube videos must be properly optimized, but if done correctly it can take your blog to an entirely different level.
Though rich media is important, it is not the only factor. By adding YouTube videos to your website, you are essentially increasing the amount of authority your site has. What is authority? Well, websites are taken more seriously when they are associated with other trusted sites. YouTube is the 2nd largest search engine in the world and receives over 2 billion searches per day.
Also, what most people may not realize is that Google owns YouTube. So when it comes to prioritizing which websites will be given priority, those that contain YouTube videos will often be looked upon more favorable than those that do not.
You Get More Traffic
As previously stated, YouTube receives 2 billions of searches each and every day. Though many users will go to YouTube’s website in order to put their search terms in directly, many prefer to skip a step and search for their video through Google instead. In this case, even websites that contain the video will show up in the search engines and this is often a great source of traffic for websites that would not have been discovered otherwise. Instead of being taken to YouTube’s site, users will be directed to yours.
You Lower Your Bounce Rate
Sure, you want a lot of traffic, but what good is it if your traffic does not stick around? ‘Bounce rate’ is a term that describes what percentage of people leave a website after only viewing one page. The higher your bounce rate, the more traffic you’re losing. As technology improves and our options increase, our attention spans continue to diminish. This means that you have only so long to grab your audience’s attention. And one of the most engaging mediums of the internet is videos–particularly YouTube. They give your audience a quick and concise glimpse of your message.
As you can see, you may have an excellent blog, but you could be missing out on a significant amount of traffic if you don’t embed YouTube videos. This type of embed ensures that you gain more authority, keep people engaged and keep the search engines happy. Though it takes a little time and research, embedding YouTube could be just the thing to take your blog to the next level.