If you want to be a popular blogger that has lots of traffic and visibility, there are numerous things that you can do. Some of which involve making sure the site’s design is attractive and has the appropriate content for people to return to the site again and again. While there is a lot that can be done to gain the notoriety that’s needed to operate a blog, one of the more popular today involves embedding videos on the blog. Embedding videos is ideal for many reasons including meeting the guidelines and requirements of Google. Therefore, it is important to know that the following are some of the top reasons for adding YouTube on any blog.

You Achieve A Higher Ranking

We recently consulted on a website for a licensed fire and water restoration company in Trenton, NJ.  We found that their pages that featured embedded Youtube videos not only ranked higher, but also kept site visitors on the page longer.  This is great, as this means that the content is meaningful to visitors and they are more likely to click-through to another page.

Search engines are crazy about photos, videos and audio. These things are what is referred to as rich media. They do a great job of keeping audiences engaged. Of course your YouTube videos must be properly optimized, but if done correctly it can take your blog to an entirely different level.

Though rich media is important, it is not the only factor. By adding YouTube videos to your website, you are essentially increasing the amount of authority your site has. What is authority? Well, websites are taken more seriously when they are associated with other trusted sites. YouTube is the 2nd largest search engine in the world and receives over 2 billion searches per day.

Also, what most people may not realize is that Google owns YouTube. So when it comes to prioritizing which websites will be given priority, those that contain YouTube videos will often be looked upon more favorable than those that do not.

You Get More Traffic

As previously stated, YouTube receives 2 billions of searches each and every day. Though many users will go to YouTube’s website in order to put their search terms in directly, many prefer to skip a step and search for their video through Google instead. In this case, even websites that contain the video will show up in the search engines and this is often a great source of traffic for websites that would not have been discovered otherwise. Instead of being taken to YouTube’s site, users will be directed to yours.

You Lower Your Bounce Rate

Sure, you want a lot of traffic, but what good is it if your traffic does not stick around? ‘Bounce rate’ is a term that describes what percentage of people leave a website after only viewing one page. The higher your bounce rate, the more traffic you’re losing. As technology improves and our options increase, our attention spans continue to diminish. This means that you have only so long to grab your audience’s attention. And one of the most engaging mediums of the internet is videos–particularly YouTube. They give your audience a quick and concise glimpse of your message.

As you can see, you may have an excellent blog, but you could be missing out on a significant amount of traffic if you don’t embed YouTube videos. This type of embed ensures that you gain more authority, keep people engaged and keep the search engines happy. Though it takes a little time and research, embedding YouTube could be just the thing to take your blog to the next level.

Operating a business website today comes with many different challenges. Therefore, it is essential for business owners to do their research well in advance. From learning what search engine optimization is all about to deploying a site that is user friendly, there are many different things that must be done to ensure the site is successful.  Even though the site owner will need to make sure that they have a well laid out plan, it is important that they know that they must follow through with making improvements and enhancements on the site when needed.

In fact, taking care of a site and its needs properly is essential to getting to the top of the major search engines like Google, Yahoo, and Bing and staying there. Also, with an effective plan, the business owner can sell their services and products to consumers all over the globe in a specific target area.

Now, once consumers visit the site, there is another important factor that should be considered in the success of a website and that is to keep visitors on the site engaged so that they will remain longer,  and will come back over and over again. So, how does a website owner increase their visitor rate and how do they keep them on the site shopping. One of the best ways to do it lies in the type of content that’s posted. The content posted can make a major difference in only a having a few customers and large target loyal audience. To that end, this is why it is so important for site owners to strive to obtain good quality engaging content every time they communicate with their visitor.

With this being said, what does great content do?

Captures the Audiences Attention

One of the best ways to capture an audiences attention on the web today is to post great content. Typically, great content is eye catching so readers want to know what an article or a post is saying. Normally, the post will capture an audiences attention quickly by providing an interesting title that says its something that the audience must know if they want to make more money, eliminate the pain in their body, find a job and the like.

Teaches Them Something

Site owners should also strive to create and post the best content in their industry since most people are looking for content that will teach them something. From teaching an individual how to repair a problem with their washing machines to explaining to an individual how to save money when they buy a new car, people are always looking for great content that can save them both time and money.

Makes the Consumer Want to Support the Site

When a site owner provides good content on a regular basis, most people like to make sure that the content that they have access to keeps coming. Therefore, if the info provided does not appear anywhere else, some people may decide to support the site financially by buying product and services or contributing to the site via voluntary donations.

In the past, keeping the same feel and look for your website or blog in various desktop computer browsers was a primary challenge that web designers faced. With the continuous reform of the internet, devices such as smartphones and tablets have evolved therefore changing the previous web design approach to a responsive web design that is reliable, valuable and allows users to share content in turn offering them a good user experience.

Responsive web design is a development technique that allows your website to react and adapt to the size of the screen you are viewing it on by resizing the images to provide an optimal and flexible user experience. For instance, a person opening your site through a small smartphone will be shown the same site as one who is using a laptop or computer. This design eliminates the issues associated with fixed width template sites where you have to zoom in and out for you to find the content you are looking for. Also, responsive web design takes into account user interaction by acknowledging and integrating features like touch screens which aid in easy navigation.

Today, some blogs and websites owners are migrating from the fixed width template design to a responsive design for their sites, as a quick survival skill to the evolving market place. If you are among the few who have not adopted to this design yet, the outlined benefits of using a responsive design below will act as a good eye opener for you in making this smart yet challenging decision.

1. Multi-Device User Support

Responsive web design makes it easy for customers to look for information on your blog by ensuring that there is consistency in information across multiple devices that have different design layout and experiences suited to each screen size.

2. Improved SEO Rankings

Google is widely advocating for the use of responsive web design in your blog as an important factor in search engine optimization strategies because it produces better search results compared to managing SEO for separate desktop and mobile.

3. Cost Effective

Since responsive design uses a unified approach, it saves time and money while maintaining, supporting and upgrading your blog. A responsive site may take a little longer when designing than a fixed width template website but you are guaranteed to see it last longer.

4. Improved Conversion Rates

A blog that is optimized and has a consistent look and feel provides you with better experience regardless of the platform it is viewed on.

5. User Experience

Use of responsive web designs provides you with an optimal user experience irrespective of whether you use devices such as a smartphone, tablet or desktop computer to look for the content in the blog.
A Responsive web design is not viewed as a trend’ anymore but as a must’ for all blogs and websites. This design helps you to expand the reach of your services to your customers by offering them an amazingly optimized experience regardless of the device they choose to use. If your blog has not made the shift yet, the benefits mentioned above are enough to convince you into doing it right away.

WordPress has served as the preferred platform for managing their website content. Its easy to use and simple approach has made it the choice of small businesses and startups. WordPress also gives advanced options and ability to customize various design and functionalities of the website. Here are some of the advantages users could get while using WordPress:

  1. An intuitive and user-friendly interface ensures that everybody loves.
  2. Its browser-powered system allows a user to login and manage the content and design of the site.
  3. A self-contained system, there is no need for HTML editing software or other FTP software requirement.
  4. Search engines rank WordPress sites much higher than other does.
  5. As an owner, you can completely customize your website.

However, choosing the right WordPress theme for your business is always a challenge. Here are 5 WordPress themes for small businesses that you would love.

Which theme is right for you?

WordPress offers a wide array of themes that can be used by small businesses successfully. It gives the starting entrepreneurs enough power to be in charge of their website. We are going to talk about 5 WordPress themes for small businesses That you can apply for your startup or small business venture.

1. Venture

Venture Theme

Venture is a combination of simplicity and professionalism perfect for a small business. It works on the ZOOM Framework and offers responsive layout with inbuilt portfolio. It can also be used for ecommerce purposes due to its Woocommerce integration. It offers a straightforward layout with effective management of content.

2. Simplify

Simplify Theme

The free Simplify theme is customized for small businesses offering over 100 custom theme selections and features. You can create 3D slides, customize menus and background, and personalize headers. It also gives business related functionalities like option to include customer comments and built in Woocommerce plugin.

3. Pixova Pro

Pixova Theme

Any entrepreneur can take advantage of this multipurpose theme for small businesses. It has a one page layout and provides a full scale video header, easy loading and animations. It has a responsive design with numerous Google fonts and colors. It has a SEO friendly coding and inbuilt SEO settings.

4. Revera

Rivera Theme

It is a useful template for artists, freelancers, web designers and startup businesses to present their portfolio. It is powered by the same Bootstrap 3 mobile friendly framework that supports Twitter. It features special portfolio page templates, slider on homepage, featured images and areas for easy widget use. There are settings to edit ad banners and create custom menus and homepage template.

5. Revoke 2

Revoke Theme

Any small business will find Revoke 2 to be an elegant and simple theme. The content is well organized and offers a handy portfolio section with full scale slider. You can build an online shop using this WordPress theme for small businesses and access Flickr and Twitter feeds.

WordPress is widely used as a content management system, and almost 23 percent of the top 10 million websites. Based on PHP and MySQL, it is today the biggest Content Management System (CMS), used by about 60 million websites. Use of plugin architectures and template system make it easy for website owners to manage a WordPress site; upgrades, edits, and modifications can be done with ease. The right theme can help you do more with your website, a lot more!

How do you choose the best WordPress hosting? Be it for businesses or individuals, launching a website is a great way to widen the customer reach and connect with a global audience. Although Google and Blogger are easy options but devoted, web-hosting companies will undoubtedly give a signature of your trademark.  And WordPress comes as the absolute leader when choosing your web-hosting platform.

No, businesses no longer look at building websites solely with the help of programmers. Rather, they look at web hosting providers with website builders and only look at customizable solutions only for a part of the project.

So what are the must have features of web hosting and how does WordPress score? How to choose the best WordPress hosting? Here is a look at some of the things to look out for.

1. Website Builder

WordPress has an integrated website builder by the host. Templates contribute majorly in the web design industry, and the premium templates of WordPress can be a great option to include in high-end conversations.

2. Special features and add-ons

.in, .org, .net are some of the sub-domains that are warmly welcomed when associated with the primary .com domain. This gives an added sense of security for the fact that no other domain name can come up with the same extension and the same name.  You can choose all types of domain names with your WordPress site.

3. Updated control panel

There’s no point wasting time on web interface if the web host has integrated control panel features. In fact, with a user-friendly control panel setup, the search engine optimization tools and logs can also be located on your eCommerce site.

4. Look for site statistics

What’s the bounce rate and the views per page? On-demand statistical tools should be available in your web host by which you can easily scale the current status and performance of the site. While some of the web host offers up stats, other require the extra pay before you can gain the access to these information.  Disk space, SQL databases, sub domain quantity are some of the vital information you must be aware of. WordPress offers you all this, for free.

5. Shopping carts

Capable eCommerce tools are a must for the web host, especially when the site is for selling products online. Be it a single integrated shopping cart application or the third-party shopping cart programs, you can choose whichever service depending on the need. While Joomla and Magento are good options for eCommerce sites, the ease of working with WordPress makes many prefer WordPress here as well.

6. Free Advertising Credits

This is almost an inevitable aspect and especially after the avalanche advent of social media, the advertising credits are indeed a great perk to enjoy. These actually help you get the word out about your business, that too without any added advertising budget. You would probably receive a free advertising credit at first.

7. Security

This is one feature that is invariably important for small, medium or large business medium. Secured transactions, verified pathways and security certificates will shield the site from illegal behavior. This eventually helps to earn the sense of confidence for your customers while they purchase online. The latest WordPress update helps keep your site secure. Of course, you can buy in extra security from your web host provider too.