In the past, keeping the same feel and look for your website or blog in various desktop computer browsers was a primary challenge that web designers faced. With the continuous reform of the internet, devices such as smartphones and tablets have evolved therefore changing the previous web design approach to a responsive web design that is reliable, valuable and allows users to share content in turn offering them a good user experience.
Responsive web design is a development technique that allows your website to react and adapt to the size of the screen you are viewing it on by resizing the images to provide an optimal and flexible user experience. For instance, a person opening your site through a small smartphone will be shown the same site as one who is using a laptop or computer. This design eliminates the issues associated with fixed width template sites where you have to zoom in and out for you to find the content you are looking for. Also, responsive web design takes into account user interaction by acknowledging and integrating features like touch screens which aid in easy navigation.
Today, some blogs and websites owners are migrating from the fixed width template design to a responsive design for their sites, as a quick survival skill to the evolving market place. If you are among the few who have not adopted to this design yet, the outlined benefits of using a responsive design below will act as a good eye opener for you in making this smart yet challenging decision.
1. Multi-Device User Support
Responsive web design makes it easy for customers to look for information on your blog by ensuring that there is consistency in information across multiple devices that have different design layout and experiences suited to each screen size.
2. Improved SEO Rankings
Google is widely advocating for the use of responsive web design in your blog as an important factor in search engine optimization strategies because it produces better search results compared to managing SEO for separate desktop and mobile.
3. Cost Effective
Since responsive design uses a unified approach, it saves time and money while maintaining, supporting and upgrading your blog. A responsive site may take a little longer when designing than a fixed width template website but you are guaranteed to see it last longer.
4. Improved Conversion Rates
A blog that is optimized and has a consistent look and feel provides you with better experience regardless of the platform it is viewed on.
5. User Experience
Use of responsive web designs provides you with an optimal user experience irrespective of whether you use devices such as a smartphone, tablet or desktop computer to look for the content in the blog.
A Responsive web design is not viewed as a trend’ anymore but as a must’ for all blogs and websites. This design helps you to expand the reach of your services to your customers by offering them an amazingly optimized experience regardless of the device they choose to use. If your blog has not made the shift yet, the benefits mentioned above are enough to convince you into doing it right away.